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Paramount Taking Full Marketing Advantage Of 'I Drink Your Milkshake' Mania
Posted by Seth at 8:16 AM on February 12, 2008
In a crowded awards season, studios have never been above resorting to clever marketing gimmicks to get their movies noticed, plying critics and journalists with everything from fanciful Juno hamburger phones to desktop pneumatic-bolt-stunners accompanied by notes reading, "How many times do we need to drill this into your skull: No Country for Old Men is this year's most acclaimed film!" Hopping upon that bandwagon is Paramount Vantage, who, reports slashfilm.com, have caught wind of the "I drink your milkshake. I drink it up!"-mania currently gripping the nation:
They used the unusual, malt-based metaphor as the centerpiece of There Will Be Blood's internet suck-up campaign, throwing in for good measure a coupon for a free Cold Stone Creamery milkshake. It's precisely the kind of simple, ear-to-the-ground promotion technique that winds up getting noticed, and is far less injurious than their original plan of sending the media Blood-branded bowling pins designated for bludgeoning office rivals.
- Paramount Vantage Sends Free Milkshakes to Press [slashfilm.com]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Victor Ward
Posted 10:03 AM 12/2/08
@hack-a-rific: After seeing this post, I had to go back and search youtube to remember it. Solidarity.
@Sweet Panda Love: Good point! But if you've got some really hot homosexuals, I'd be willing to give of my time to try it once more.
Victor Ward
Harvey Birdman
Posted 10:03 AM 12/2/08
$100 pretend dollars to someone who can catchphrase/coupon Schindler's List.
Harvey Birdman
Miss d
Posted 10:03 AM 12/2/08
Smacks of I CAN...
Miss d
Sweet Panda Love
Posted 10:03 AM 12/2/08
@Victor Ward: Homosexuality. Countless sissy boy slap fights still ain't solved that.
Sweet Panda Love
NotReadyForPrimeTime
Posted 10:03 AM 12/2/08
@UncannyXMan:
How does one make that distinction?
NotReadyForPrimeTime
Victor Ward
Posted 10:03 AM 12/2/08
@Seth: @Sweet Panda Love: What can't homoerotic slapping solve?
@UncannyXMan: I would imagine that my inclusion of modifiers excluding such persons as you've mentioned would suffice in indicating that situation would be fine. I, however, would imagine you've vastly overestimated the size of such a group.
Victor Ward
hack-a-rific
Posted 10:03 AM 12/2/08
@Victor Ward: This makes me feel a little bit better about being the only person in North America that completely missed the line when it was uttered in the film. And, yes, I was awake throughout and loved the movie.
hack-a-rific
Cam/ron
Posted 10:03 AM 12/2/08
The funny thing is that milkshake line is both brilliantly campy and hazardous to the movie's artistic merit. I prefer to have a bumper sticker that reads, "Siffffffff!"
Cam/ron
UncannyXMan
Posted 10:03 AM 12/2/08
@Victor Ward: What if some one captured the full message, while appreciating the complex visual & contextual metaphors found throughout the film AND also thought that the phrase was friggin' hilarious/awesome? Because I'm sure there are plenty of people who fall into that category, thus making them perfectly suited to quote that line at their leisure!
UncannyXMan
Sweet Panda Love
Posted 10:03 AM 12/2/08
@Seth: It's nothing some homoerotic slapping can't solve.
Sweet Panda Love
Seth
Posted 10:03 AM 12/2/08
@Victor Ward: Can we just enjoy some old-fashioned milkshake-drinking without getting too militant about it?
Seth
Victor Ward
Posted 10:03 AM 12/2/08
If any idiot says this phrase to me in an attempt to be cool because he saw a movie with "blood" in the title and managed to absorb absolutely no sort of understanding of concept or message but solely solely an unintentional catchphrase, then there will definitely be blood.
Victor Ward
Sweet Panda Love
Posted 10:03 AM 12/2/08
Well, that's probably more appetizing than a gristly piece of meat and a bottle of whiskey.
Sweet Panda Love
Cam/ron
Posted 11:17 AM 12/2/08
@SilverFlake: Ha, there are perfect Rocky Horror moments in the movie: oil-fllled squirt guns for the oil strikes, prayer-in-tongues for the healing scene, and the audience yelling "strike!" during the finale.
Cam/ron
Sweet Panda Love
Posted 11:17 AM 12/2/08
@Victor Ward: Actually, I think it was the slurpy noise. It's up to you to decide whether that's appealing or not.
DRAINAGE!
Sweet Panda Love
hydeordie
Posted 11:17 AM 12/2/08
but who's milkshake brings more boys to the yard? kelis? or did daniel day lewis drink that one too?
hydeordie
Victor Ward
Posted 11:17 AM 12/2/08
@DukeLaCrosse: Did you really just "SHOOSH!" me? I've never had an arch nemesis, but it's suddenly appealing.
Victor Ward
SuperUnison
Posted 11:17 AM 12/2/08
I was joking about "Milkshake" being over as a facebook meme three weeks ago. So basically, they're flogging a meme that's past its saturation point in order to further prop up an overrated movie.
SuperUnison
Seth
Posted 11:17 AM 12/2/08
@SilverFlake: Don't forget, "Bastard from a basket, bastard from a basket! You're a bastard from a basket!" That was my favorite line. We could throw picnic sandwiches into the audience at that part!
Seth
SilverFlake
Posted 11:17 AM 12/2/08
Does anyone remember the line where Daniel Day Lewis's brother appears and says "I'm your brother...from another mother?" Kind of catch phrase heavy for a period piece about the oil industry - you think it's wrong to harbor hopes for Rocky Horror-style midnight screenings?
SilverFlake
Sweet Panda Love
Posted 11:17 AM 12/2/08
@Victor Ward: [obligatory "my milkshake brings all the boys to the yard" joke here]
Sweet Panda Love
raincoaster5
Posted 11:17 AM 12/2/08
Milkshakes don't have malt: malteds do. If it HAD been a malted instead, Self would have done a cover story on the nutrient and calorie content by now.
raincoaster5
DukeLaCrosse
Posted 11:17 AM 12/2/08
@Seth: Here, here. @Victor Ward: SHOOSH!
DukeLaCrosse
Victor Ward
Posted 2:47 PM 12/2/08
@Sweet Panda Love: Ha, stop making me cry! Although, if a moon pie were included, I might be marginally inclined.
Victor Ward
Dwayne Provecho
Posted 2:47 PM 12/2/08
@hydeordie: I think this just slammed the book on Kelis' career. That and her lovely Grammy jacket.
Dwayne Provecho
LIttle Mintz Sunshine
Posted 3:47 PM 12/2/08
I would take the inevitable lactose intolerance over seeing the "JUNOverse" mobile diorama again.
LIttle Mintz Sunshine
gwendemarco
Posted 5:02 PM 12/2/08
Here's my coupon. Now, make my fucking shake and sing "Raining Blood" by Slayer or I'm calling corporate.
gwendemarco
Jaguares
Posted 2:08 PM 13/2/08
Okay. I haven't heard this anywhere else, but just to double check. Milkshake=spunk, right?
Jaguares