Nine Boss Not Keen To High Five His Favourite Children’s Entertainers After They Defect To Seven
Umm ahhh! When your homepage is sponsored by Nine, and you come from Channel Nine, it’s probably safe to say that you should leave all your promotional appearances to Channel Nine, right?
Not if you’re Hi-5, who Nine boss David Gyngell discovered were appearing on competing network Seven – by watching Sunrise.
Good to see all the avenues of communication are operating within our biggest broadcasters!
Tuning in to the opposition on Monday morning, Gyng, say sources, was “pretty angry” when Nine’s homegrown kids entertainers, Hi-5 appeared on the Seven show, with new recruit Steve Nicholson and DVD to promote.After calling Today producers to find why their employees were on another network, sources say he hit the roof when told they put off a Hi-5 appearance to December, leaving Sunrise to the scoop in between.
The best part of all this was when the Sunrise executive producer said Hi-5 had made the decision because “they would be seen by many more families and children and not just grandma and grandpa” on Nine.
Zing, Gyngell!
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