The Secret to A Box Office Flop? Russell Crowe.

Forbes Magazine has got the calculator out and proved what anyone who saw Russell Crowe’s last three films already knows – he’s just not worth the cash.

A Forbes magazine survey published on Monday shows Matt Damon offers the best box-office return on his salary, more than twice that of Tom Hanks and Tom Cruise, but Australian Russell Crowe rates at the bottom of the list.

Coming in at the bottom of the list was Oscar-winner Russell Crowe, whose past three movies – A Good Year, Cinderella Man and Master and Commander – all disappointed at the box office and earned an average gross income of only $US5 for each $US1 of the Australian’s salary.

Probably a good thing ol’ Russ pulled out of his latest project then.

It’s not all bad for Russ though. If his film career falls through, he can always take up personal motivation and life coaching.