Trade Roundup: Remembering The Start Of The “Be A Man” Feud

· Just in case you missed yesterday afternoon’s reports of the Steve McPherson/Ben Silverman “be a man” feud at the TCAs, here’s Var’s take on the “clueless or stupid” row. [Variety]
· A planned Heroes video game could hit store shelves by late 2008, satisfying fans’ desires to take control of indestructible cheerleaders or strippers who have homicidal reflections. [THR]
· Guy Ritchie, whose film career once seemed entirely swallowed by the demands of being Mr. Madonna (constantly monitoring his wife’s eBay orphan auctions is a pretty time-consuming responsibility), signs on to direct an adaptation of his Virgin comic The Gamekeeper for Warner Bros. [Variety]
· Eddie Izzard replaces Jeremy Piven in Weinstein Co. animated movie Igor, though no reason for the switch has been given. But good news: as CAA reps both, the agency will retain its commission. Everyone wins! [THR]
· Iron Man’s billionaire industrialist alter-ego will be an Audi enthusiast. Suck it, BMW. And you too, VW.[Variety]